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Twenty years ago, this year Daniel H. Pink’s book “A Whole New Mind: Why Right-Brainers will rule the future” was published. The book challenged the traditional notion of success by emphasising the importance of ‘right-brain’ qualities such as inventiveness, empathy, and meaning in the modern world. Pink argued that the era of ‘left-brain’ dominance was fading, making room for a new world, where qualities traditionally associated with the ‘right-brain’ were becoming more valu