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Is there a better way to create a successful financial planning business? The simple answer is yes, use OKRs. Airbnb, Google, Intel, LinkedIn, Twitter, and Uber all use objectives and key results (OKRs) to drive their success. You can too. The good news for financial planning businesses is that OKRs can be easily adopted, regardless of the size of the business, without adding significant new costs or overheads. OKRs were developed in the seventies by Professor Andy Grove at I

In the words of Steve Jobs “innovation is the only way to win” and understanding your clients’ needs and wants is fundamental to creating winning products and services. Design thinking, a customer centric methodology for innovating, asks one fundamental question that you need to answer in order to get this right and that is ‘Who needs a way to do what and why?’. Empathy mapping is a smart way for everyone in a business to get on the same page about who their customer(s) are,